Trade show exhibiting is one of the most expensive and time consuming activities in the marketing/sales mix, and it often finds itself on the top of the list of the cost- cutting chopping block.

Because trade show exhibiting expenses include the immediate outlay of cash for exhibit space, exhibit materials, shipping, labor, transportation, travel, hotel expenses and daily expenses for those who work the booth, it is often easy to see where accounting-driven corporate management seeking to save money might decide that trade show exhibiting durin... Read more »